EA claims that's not what they meant

by Avateur , Wednesday, March 06, 2013, 10:57 (4376 days ago) @ Xenos

"You could play this game for the next three years and never pay a penny on it," he said, "or you could play and immediately upgrade and get more excited about the game. Consumers love that."

I like getting excited enough about the game to want to own it, and I want the game to be good enough and fun enough for me to keep playing it without feeling a need to buy more things to actually feel said fun and excitement.

"We're building into all of our games the ability to pay for things along the way, either to get to a higher level,"

I'll just cut it off right there, shake my head, and laugh.

"It allows someone to take a game that maybe they played for 1,000 hours and play it for 2,000 hours," he said. "We are very conscious that we don't want to make consumers feel like they're not getting value. We want to make sure consumers are getting value."

Considering how Battlefield Premium works, this statement is pretty hilarious.