We don't know if it IS indefensibly dumb. (Off-Topic)

by General Vagueness , The Vault of Sass, Friday, June 05, 2015, 20:43 (3462 days ago) @ Funkmon

People may enjoy this.

For example, I find @Midnight to be an absolutely terrible TV show. It isn't funny, it's poorly set up, the host has no personality other than nerd pandering, et cetera. I cannot, honestly, believe it has fans and is still on the air. And yet, it does have fans, and it does extremely well in the ratings.

Just because we don't like it doesn't mean it's not good for someone.

You're still... I didn't mean it shouldn't be allowed to exist-- iconicbanana may have been saying that, I know some people earnestly believe stuff like this is harmful or a travesty or whatever, I was just saying it's really dumb. Anyway now I suspect your judgment is just skewed because even aside from how I think @Midnight is a great show, if you can't appreciate the any of the comedy or see how genuine Chris Hardwick is, I don't know what's going on in your head.

To reiterate: it does work. When it stops working, it will go away.

So, the defense is that people like it, and it works. Whether this particular campaign will work is up in the air, but in general, terrible cross promotion is effective.

You're admitting it's terrible though, and you couldn't point to anyone that wanted something like this beforehand.