We don't know if it IS indefensibly dumb. (Off-Topic)

by Funkmon , Thursday, June 04, 2015, 18:09 (3463 days ago) @ General Vagueness
edited by Funkmon, Thursday, June 04, 2015, 18:13

People may enjoy this.

For example, I find @Midnight to be an absolutely terrible TV show. It isn't funny, it's poorly set up, the host has no personality other than nerd pandering, et cetera. I cannot, honestly, believe it has fans and is still on the air. And yet, it does have fans, and it does extremely well in the ratings.

Just because we don't like it doesn't mean it's not good for someone.

For another example, I'm going to try to watch that Golf series, because this stupid commercial reminded me of it. If the companies see a sales uptick, they'll keep doing it.

We see shitty cross promotion all the time, and it clearly works or it wouldn't continue. I'll probably buy that dumb Red Bull box with Destiny on it, for example. I bought Game Fuel when it had Halo on it. And, again, I've been reminded of that Golf show, so I will try to watch it.

To reiterate: it does work. When it stops working, it will go away.

So, the defense is that people like it, and it works. Whether this particular campaign will work is up in the air, but in general, terrible cross promotion is effective.