Not to be a downer but: Destiny, Fallout 4, and power creep (Destiny)

by Cody Miller , Music of the Spheres - Never Forgot, Wednesday, October 28, 2015, 23:49 (3581 days ago) @ cheapLEY

But that's a problem all MMO style games struggle with, and it's not likely to change, as WoW seems to be doing alright and Destiny is to. So they have no incentive to change the way their games operate.

But when you do stop playing, it's never going to be from a place of excitement or satisfaction. Your game should go out with a bang, not a whimper. That's ultimately why MMOs and the idea of constant everyday play is counterproductive in the long run. You never finish a game, you just quit. Give your players a great, tight, awesome experience that doesn't last a second longer than it has to, and they'll throw money at you for a sequel.