There are stories… (Destiny)

by Jabberwok, Friday, September 26, 2014, 16:48 (3952 days ago) @ SIX min WHISTLE

2. Activision wanted to preserve the traveler as an aspirational image for marketing iconography, and this didn't jive with the story.

I really, REALLY doubt this. I doubt Activision gave a shit about what angle they came from. At worst they could have just did more zany adventure's with Led Zeppelin for advertising. I don't think the ads even really mention the Traveler. As far as marketing goes, all the Traveler really is is a powerful image. Looking up at that giant ball is like seeing a Halo for the first time.

If nothing else, Activision knows how to market games well. They'd have no need to intrude on the game to advertise better.

Hmm, actually, I agree with you here. The ads closer to release were largely irrelevant fluff, it seemed to me, and I don't remember seeing much of the Traveler in them.