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I really enjoyed this post. (Destiny)

by car15, Thursday, September 25, 2014, 23:24 (3951 days ago) @ Xenos

The difficulty with taking a strictly by-the-numbers approach to evaluating something's success is that it doesn't factor in customer feedback at all. There is something to be said for taking the Internet's collective opinion with a generous helping of salt, but if you only take sales or number of players online into account, you're not getting the full picture.

I'm curious about how marketing professionals solve this problem. How do they filter customer white noise into something useful? Surveys?


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