Bungie using stolen art in Marathon

Seems pretty clear cut.

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Seems pretty clear cut.

That loss easter egg that was found?

Hidden by the artist. Bungie didn't even try to change it.

https://nitter.poast.org/4nt1r34l/status/1798098416314265905#m

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That loss easter egg that was found?

Hidden by the artist. Bungie didn't even try to change it.

I looked at the post and I still don't understand what this means. Obviously some content was preserved during the theft, I just don't know what "loss" refers to. It seems like it's being used as a noun.

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https://en.wikipedia.org/wiki/Loss_(Ctrl%2BAlt%2BDel)

It's a meme referencing an old webcomic.

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Thanks, weird that I never ran across that before.

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Paul Tassi says Marathon is dead in the water. I think he wants clicks. To the extent that YouTubers now control the narrative, he might be right. Thoughts?

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Within the company, there is a growing expectation that senior company leadership will leave in droves in the summer of 2026 when the final payouts from Sony's acquisition of the company take effect. With this in mind, there is a strong push to get Marathon out the door before then, and let whoever takes the reins after that (be it Sony or Bungie) worry about how it's sustained.

https://www.ign.com/articles/bungie-shakes-up-marathon-leadership-removes-chris-barrett-as-game-director

They probably don't care if it succeeds or not. Just want to not get fired before they meet their obligations to Sony so they can collect.

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I’m not a fan of Tassi. He is certainly looking for clicks. I’m not sure he’s wrong about this, though. I haven’t seen such a negative reaction to a game in quite a while. Lots of that is probably just people wanting to clown on Bungie, but I’m also not sure it’s totally unjustified. Bungie hasn’t had a good answer for any of the common criticisms, and they’re still talking about this game like it’s years from release instead of months. Like, when asked about enemies other than the UESC in the game they started talking about not wanting to hit the ceiling too soon and needing something to grow into or whatever. And that seems ridiculous. It just seems there is no passion or ambition about this game from Bungie themselves. If it seems like they barely give a shit, why should I?

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Paul Tassi says Marathon is dead in the water. I think he wants clicks. To the extent that YouTubers now control the narrative, he might be right. Thoughts?

It's always popular to hate on the giant winner. Streamers will obviously make the "GG BUGNIE K BYE" video because it will get more clicks than "Let's consider the positive"

The stolen art thing sucks. For everyone. As a graphic designer myself, I can't imagine the feelings of seeing my work stolen on that level.

But if we want to play devils advocate (not defending anyone...just saying)...
Many times, when designing work for people, they often don't know what they want, so I tell them "find some examples that you like and send those to me" I will then use those files to inspire the aesthetic of the work I create. Never would I use elements of those examples, but inspiration is always drawn from something.

I can also tell you, there is enough of my work in the wild (on a local level) that there are times I will see something and think "...did I make that?"

So regarding the artist that stole the work, let's assume their actions are somewhere between:
10-STR8 GANKED
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1 - Bad memory and file keeping leads to a major oopsie.

We don't know what happened. We just know it happened.
Based on the words I've seen from Bungie, it seems like they want to do right by the artist.
What this may be? We may never know. An up-front settlement and percentage of profits would sound good to me.

With all the bad press around Bungie, there are still a lot of people there making the game and I have to imagine they want to make a game that makes us happy. Were I the one utilizing my talents to create something I was proud of...and everyone just shat all over it?? I would be preeeettty heartbroken.

All things considered - I'm still keeping a positive eye on Marathon. Playing the Alpha turned me around from the announcement stuff.

At the end of the day, I'm willing to bet that all the streamers and haters will be throwing their money at the screen day one to play Marathon.

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With all the bad press around Bungie, there are still a lot of people there making the game and I have to imagine they want to make a game that makes us happy. Were I the one utilizing my talents to create something I was proud of...and everyone just shat all over it?? I would be preeeettty heartbroken.

That's just the nature of creative works. I've worked hard on stuff that I really dug, and reviewers tear it apart. If you can't stand people possibly not liking what you do, being in the business of making art isn't for you. I've worked on plenty of projects I knew could be so much better, but you simply have to do what you can and be as proud of your contribution as possible.

This is all also predicated under the assumption Marathon is actually good. It's extremely mid in my opinion. And in this climate, with this much excellent competition, mid ain't gonna cut it.

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With all the bad press around Bungie, there are still a lot of people there making the game and I have to imagine they want to make a game that makes us happy. Were I the one utilizing my talents to create something I was proud of...and everyone just shat all over it?? I would be preeeettty heartbroken.

That's just the nature of creative works. I've worked hard on stuff that I really dug, and reviewers tear it apart. If you can't stand people possibly not liking what you do, being in the business of making art isn't for you. I've worked on plenty of projects I knew could be so much better, but you simply have to do what you can and be as proud of your contribution as possible.

That is correct and I agree. But there's a lot of dirt being smeared on many peoples good work, because a few people are effing up. That's where it hurts.

This is all also predicated under the assumption Marathon is actually good. It's extremely mid in my opinion. And in this climate, with this much excellent competition, mid ain't gonna cut it.

Sadly, I think in our society of constant instant gratification, mid-anything will never cut it. Things are either "F***IN FIRE, BRO" or "ayo thas s*** bruh"...nothing in between.

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Sadly, I think in our society of constant instant gratification, mid-anything will never cut it. Things are either "F***IN FIRE, BRO" or "ayo thas s*** bruh"...nothing in between.

It's not about instant gratification.

It's about, "If I'm spending my time / money, I want a great experience not just an ok one".

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Sadly, I think in our society of constant instant gratification, mid-anything will never cut it. Things are either "F***IN FIRE, BRO" or "ayo thas s*** bruh"...nothing in between.

It's not about instant gratification.

It's about, "If I'm spending my time / money, I want a great experience not just an ok one".

That's kind of my point. Why isn't "good" good enough? Why does everything have to be the most amazing thing ever? In the least, Marathon is good. But since it's not amazing, then it sucks.

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In the least, Marathon is good.

I honestly think that’s debatable.

Regardless though, there are so many 10/10 incredible games I could play, why would I spend my money on a 6/10? Admittedly, I’ve played lots of mediocre to decent games that I enjoyed my time with, so I guess it’s all just based on vibes.

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Sadly, I think in our society of constant instant gratification, mid-anything will never cut it. Things are either "F***IN FIRE, BRO" or "ayo thas s*** bruh"...nothing in between.

It's not about instant gratification.

It's about, "If I'm spending my time / money, I want a great experience not just an ok one".

That's kind of my point. Why isn't "good" good enough? Why does everything have to be the most amazing thing ever? In the least, Marathon is good. But since it's not amazing, then it sucks.

I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

But when you have a game that’s going to demand dozens, hundreds, or even thousands of hours of your time, the burden is much higher for quality. An okay movie doesn’t tie you up for months. Marathon is not a quick single player game you’re done with in ten hours.

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I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

Now I'm more intrigued by this conversation. What were the two movies? I've only walked out of one. Island of Dr. Moreau.

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I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

Now I'm more intrigued by this conversation. What were the two movies? I've only walked out of one. Island of Dr. Moreau.

I'm not Cody, but I've never walked out of a movie. I did, however, fall asleep in one, and I have never felt the urge to go back and see it in its entirety:

2001: A Space Odyssey

Fight me.

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[image]

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I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

Now I'm more intrigued by this conversation. What were the two movies? I've only walked out of one. Island of Dr. Moreau.

I'm not Cody, but I've never walked out of a movie. I did, however, fall asleep in one, and I have never felt the urge to go back and see it in its entirety:

2001: A Space Odyssey

Fight me.

If you were dreaming while dropping acid, you saw it.

I've never walked out. Came close during Reservoir Dogs, but the "Stuck in the Middle with You" sequence ended just soon enough.

Have slept through numerous sections of films. Unfortunately, the frequency of this is increasing.

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I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

Now I'm more intrigued by this conversation. What were the two movies? I've only walked out of one. Island of Dr. Moreau.

I'm not Cody, but I've never walked out of a movie. I did, however, fall asleep in one, and I have never felt the urge to go back and see it in its entirety:

2001: A Space Odyssey

Fight me.

It is entirely acceptable to fall asleep to that movie, but only certain points. WHEN you dozed off is the key factor here.

If you fell asleep in the first half, that's acceptable (and even understandable). But the second half? You're insane.

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I see a lot of movies, and even if a film is just okay, there’s usually something enjoyable about it. I’ve only walked out of two movies in my entire life.

Now I'm more intrigued by this conversation. What were the two movies? I've only walked out of one. Island of Dr. Moreau.

I'm not Cody, but I've never walked out of a movie. I did, however, fall asleep in one, and I have never felt the urge to go back and see it in its entirety:

2001: A Space Odyssey

Fight me.

It is entirely acceptable to fall asleep to that movie, but only certain points. WHEN you dozed off is the key factor here.

If you fell asleep in the first half, that's acceptable (and even understandable). But the second half? You're insane.

...ZZZZ HM! What??? Huh... oh oh... ... false alarm.

Ah, well...

[image]
Pictured: The folks still somehow at Bungie ~~making Marathon~~ using the bones of a dead horse to make a... game?

Ok, bye! *Poof*

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You better get Marathon so we can finally play something. You and I have never played a game in the history of these forums.

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You better get Marathon so we can finally play something. You and I have never played a game in the history of these forums.

Let’s play a non Bungie game together then!

What are you into? I have PlayStation and MacOS.

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You better get Marathon so we can finally play something. You and I have never played a game in the history of these forums.

Let’s play a non Bungie game together then!

What are you into? I have PlayStation and MacOS.

I clicked the email icon next to your name and sent you an email.

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You better get Marathon so we can finally play something. You and I have never played a game in the history of these forums.

Let’s play a non Bungie game together then!

What are you into? I have PlayStation and MacOS.

I clicked the email icon next to your name and sent you an email.

That's not a real email address.

I changed it try again.

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I predict that we'll look back and see Tassi and many others as engaging in speculative hyperbole. This aint my first rodeo. I've been hanging onto this pendulum for a very long time.

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I predict that we'll look back and see Tassi and many others as engaging in speculative hyperbole. This aint my first rodeo. I've been hanging onto this pendulum for a very long time.

I thought you hang onto bulls in a rodeo.

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It’s also easy to forget all the shit we see on the internet is not real life. It’s an insignificant fraction of people who buy video games. Most people who play video games probably couldn’t tell you who Bungie is. If the game comes out and is fun, none of this shit will matter.

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Most of this thread seems to be sidestepping the issue. I’m going to talk about it head-on.

Honestly? There are no excuses anymore. There is now a significant track record of Bungie plagiarizing art elements across multiple projects. Why does this keep happening?

I’m going to refrain from speaking on the game itself because I haven’t played it and have no idea how it’s going to perform, so I haven’t had a chance to formulate an opinion that adds anything to the conversation, although I will say that I am still intrigued and still think it looks pretty fun. My fear is that Marathon is now too far into its dev cycle to fix this. They can’t just pull everything out and start again. If it’s true that the art is plagiarized (which, I have to say, looks pretty much irrefutable at this point), I don’t see how the launch can overcome the negative publicity.

I can't sugarcoat it.

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Most of this thread seems to be sidestepping the issue. I’m going to talk about it head-on.

Honestly? There are no excuses anymore. There is now a significant track record of Bungie plagiarizing art elements across multiple projects. Why does this keep happening?

It's wild they aren't suing the former artist. At the very least for wages they were paying this person to create original art, and possibly for the cost of the internal review of the game's art assets. There's absolutely damages beyond even that.

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They could definitely sue for reputational damages.

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Most of this thread seems to be sidestepping the issue. I’m going to talk about it head-on.

Honestly? There are no excuses anymore. There is now a significant track record of Bungie plagiarizing art elements across multiple projects. Why does this keep happening?

It's wild they aren't suing the former artist. At the very least for wages they were paying this person to create original art, and possibly for the cost of the internal review of the game's art assets. There's absolutely damages beyond even that.

They’d have to exist first…

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Most of this thread seems to be sidestepping the issue. I’m going to talk about it head-on.

Honestly? There are no excuses anymore. There is now a significant track record of Bungie plagiarizing art elements across multiple projects. Why does this keep happening?

It's wild they aren't suing the former artist. At the very least for wages they were paying this person to create original art, and possibly for the cost of the internal review of the game's art assets. There's absolutely damages beyond even that.

They’d have to exist first…

I don't want this to be true, but… it might be true.

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I'm not that cynical. Maybe I ought to be? But I'm not.

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Do we know for a fact that they aren't? That stuff takes time and it's not wise to announce you're taking legal action against someone before you have everything completely buttoned down.

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This whole thing has grown out of control.

They definitely used specific art assets that weren’t theirs. They’ve admitted as much. That’s inexcusable. It’s happened multiple times now. Even if you believe it happened by accident, which is totally a possibility, it’s happened too many times for them to not be taking it seriously and for them to not have a process to prevent it.

However, now there’s this larger narrative that they stole the whole art style for the game, and that’s frankly stupid. Joseph Cross has art posted on his profiles from like a decade ago that looks like it could be from this game. This style feels new and unique for video games, but it is neither new nor unique in general, with many people making stuff that looks similar for ages now.

I’m not sure how much that matters, though. The narrative is set now, and I genuinely don’t know if they can overcome it. The only chance is if the game releases and is incredible, and I just don’t think that seems likely, given how they talked about it on that latest stream. It seems like they are still totally unsure about what they’re even making.

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The narrative is definitely out of control, but I don’t think Bungie is helping their case by continuing to allow this to happen over and over again across multiple projects. I realize Bungie isn’t responsible for this as a monolith, but at the end of the day, they are responsible for what they’re putting out into the world. It’s going to be very hard for them to walk this back when it’s the dozenth or so time it’s happened.

It’s also very hard to tell people they’re overreacting when they have a valid core point.

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https://thegamepost.com/report-marathon-delay-bungie-scraps-all-paid-marketing

Now, a new report claims that Sony has cancelled all paid marketing plans for Marathon. This information comes from Colin Moriarty, who shared the news in the latest episode of the Sacred Symbols+ podcast. This reportedly came from someone familiar with the marketing efforts in an overseas market, and is "considered a fairly unusual move for a game of this high.

If true, this would be a very major development and a super bad sign. Whether it's only overseas marketing or extends to domestic, it doesn't say.

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https://thegamepost.com/report-marathon-delay-bungie-scraps-all-paid-marketing

Now, a new report claims that Sony has cancelled all paid marketing plans for Marathon. This information comes from Colin Moriarty, who shared the news in the latest episode of the Sacred Symbols+ podcast. This reportedly came from someone familiar with the marketing efforts in an overseas market, and is "considered a fairly unusual move for a game of this high.

If true, this would be a very major development and a super bad sign. Whether it's only overseas marketing or extends to domestic, it doesn't say.

Perhaps because it contains stolen art that can't be removed easily?

I'm getting fed up with all sides now, like YouTubers with click bait like "Marathon 2025 Canceled."

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Perhaps because it contains stolen art that can't be removed easily?

I'm getting fed up with all sides now, like YouTubers with click bait like "Marathon 2025 Canceled."

Found your problem. With rare exceptions, YouTubers covering videogames are at best ignorant, and at worst active grifters.

Colin Moriarty sucks too, but I honestly don't doubt he has the contacts to get that information and it at least has a decent chance of being accurate. He did work for IGN on the Playstation beat for ages and actually has a background in covering games--he's not just some random dude on YouTube.

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Perhaps because it contains stolen art that can't be removed easily?

I'm getting fed up with all sides now, like YouTubers with click bait like "Marathon 2025 Canceled."

Found your problem. With rare exceptions, YouTubers covering videogames are at best ignorant, and at worst active grifters.

Colin Moriarty sucks too, but I honestly don't doubt he has the contacts to get that information and it at least has a decent chance of being accurate. He did work for IGN on the Playstation beat for ages and actually has a background in covering games--he's not just some random dude on YouTube.

I know who he is. I met him and Greg Miller at PAX back in the Kinda Funny days, which I used to watch. I don't doubt his info. Just ticked off at click bait. The GAME may well be cancelled sooner or later. "Marathon 2025 Cancelled" is a misleading title in a thumbnail, and countless people now think they know something that is untrue.

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Oh, I get it. Gaming coverage on YouTube is a joke. Actually, gaming coverage in general is a joke. It's all just reporting rumors posted on reddit now. It's ridiculous.

I dunno, it's easier to just ignore it all. Youtube grifters gonna grift. I've never hoped an entire "industry" would collapse more in my entire life. I guess it might, in that it'll all just be AI slop instead of actual people parroting ignorant slop.

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"Marathon 2025 Cancelled" is a misleading title in a thumbnail

Doesn't it mean "not in this year"? That's what I took from it and, without marketing, sounds very likely, regardless of definitive scrapping or not.

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"Marathon 2025 Cancelled" is a misleading title in a thumbnail

Doesn't it mean "not in this year"? That's what I took from it and, without marketing, sounds very likely, regardless of definitive scrapping or not.

It can mean that, but don't we almost always say that games are delayed? I'm not disputing that Marathon the game is likely delayed and is highly unlikely to be released in 2025 as of now. "Marathon 2025" can and likely is interpreted as meaning the new Marathon as opposed to the old Marathon. Regardless, the thumbnail buries the lede, that the 2025 marketing campaign is what is cancelled, and I'm just can't believe it wasn't calculated to give the impression that the game has been outright cancelled--a reality that is not yet known.

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Perhaps because it contains stolen art that can't be removed easily?

If that's true, then how do you expect the game to be in any different a state? Either way you look at it, if the story is true about Sony canceling marketing, then it means Marathon is not coming out as planned.

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Perhaps because it contains stolen art that can't be removed easily?

If that's true, then how do you expect the game to be in any different a state? Either way you look at it, if the story is true about Sony canceling marketing, then it means Marathon is not coming out as planned.

True. See my comment to Zackdark. It's a problematic way to describe the probable delay of a game, especially in this case, when we there are two Marathon games, distinguished by dates.

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- No text -

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HEADLINE:

Report: Marathon Delay Likely as Sony Cancels All Paid Marketing Plans

Where does that say anything about Marathon being canceled? How is it misleading? I did not link to nor discuss any youtube videos. This is about marketing only.

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HEADLINE:

Report: Marathon Delay Likely as Sony Cancels All Paid Marketing Plans

Where does that say anything about Marathon being canceled? How is it misleading? I did not link to nor discuss any youtube videos. This is about marketing only.

Not you. Yours was clear and concise.

Kermit referenced YouTubers. My feed is full of "Marathon 2025 Cancelled," or just, "Cancelled: Marathon" headlines. These are all in the technically correct category (or just near it), but not giving enough context to alleviate the implied assumption that the whole game has stopped production.

I probably should have put this in response to his Zackdark comment, but he referenced it here too.

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Kermit referenced YouTubers. My feed is full of "Marathon 2025 Cancelled," or just, "Cancelled: Marathon" headlines. These are all in the technically correct category (or just near it), but not giving enough context to alleviate the implied assumption that the whole game has stopped production.

The worst thing about the cultural landscape now is how these things have their own kind of power that actually affect outcomes--outcomes that would not have happened otherwise.

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The worst thing about the cultural landscape now is how these things have their own kind of power that actually affect outcomes--outcomes that would not have happened otherwise.

I'm not sure what to make of this.

If you're saying that things like the art theft would not have made a difference before youtube and social media existed, because we'd all be ignorant, I'm not sure that's a plus.

If you're saying that it's just a shame the entire internet has a hate boner for Bungie and Marathon, the simple solution is to just ignore that. Don't have a twitter page for your game / studio. Don't have community managers that interact with players. Just make a game, then sell your game. I've bought plenty of games from studios with virtually no social media presence.

When you invite streamers to play your game, you've opted into that cultural landscape. It's up to you.

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The worst thing about the cultural landscape now is how these things have their own kind of power that actually affect outcomes--outcomes that would not have happened otherwise.

I'm not sure what to make of this.

If you're saying that things like the art theft would not have made a difference before youtube and social media existed, because we'd all be ignorant, I'm not sure that's a plus.

If you're saying that the game should be cancelled because removing the stolen art is not good enough, and that misleading people is okay if it serves that goal of getting the game canceled, then I strongly disagree with you.

In this post, though,I wasn't talking about the stolen art at all. I'm only talking about misleading headlines, which is all a lot of people get.

If you're saying that it's just a shame the entire internet has a hate boner for Bungie and Marathon, the simple solution is to just ignore that. Don't have a twitter page for your game / studio. Don't have community managers that interact with players. Just make a game, then sell your game. I've bought plenty of games from studios with virtually no social media presence.

When you invite streamers to play your game, you've opted into that cultural landscape. It's up to you.

I wasn't talking about Bungie in particular. I'm making a statement about our cultural landscape.

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A work friend and I were talking games today. I mentioned Marathon. He said, "Oh, I thought they cancelled that. I thought Bungie went out of business." SMH

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New trailer from Sony.

Right in the middle of the trailer is Marathon footage with a "Coming September 23, 2025" footer.

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New trailer from Sony.

Right in the middle of the trailer is Marathon footage with a "Coming September 23, 2025" footer.

Oh well. If Marathon is 'unmissable' then we have nothing to worry about. It'll be a hit!

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New trailer from Sony.

Right in the middle of the trailer is Marathon footage with a "Coming September 23, 2025" footer.

I strongly suspect that's an oversight. Another possibility is that the game is still on schedule, and the cancellation of promos is simply part of the process of cleaning up the assets to ensure the misused art is removed. I can easily imagine this conversation:

Does our promotional material contain the art in question?

Probably.

Can we clean it up in time?

Maybe.

Let's go ahead and cancel the campaign until we're sure. What about cleaning up the game itself?

They say they can do it, but....

[sausage making is an ugly business]

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New trailer from Sony.

Right in the middle of the trailer is Marathon footage with a "Coming September 23, 2025" footer.

I strongly suspect that's an oversight. Another possibility is that the game is still on schedule, and the cancellation of promos is simply part of the process of cleaning up the assets to ensure the misused art is removed.

Or, the original source is just talking about marketing for that particular overseas territory. Which would make sense, since it's not the type of game that would ever be popular in say, Japan.

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I saw a post on reddit somewhere that was a statement from Colin saying exactly that. I only skimmed it because I don’t care that much, so I can’t link it for you, but it’s out there somewhere.

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New trailer from Sony.

Right in the middle of the trailer is Marathon footage with a "Coming September 23, 2025" footer.

I strongly suspect that's an oversight. Another possibility is that the game is still on schedule, and the cancellation of promos is simply part of the process of cleaning up the assets to ensure the misused art is removed.

Or, the original source is just talking about marketing for that particular overseas territory. Which would make sense, since it's not the type of game that would ever be popular in say, Japan.

Yep, which would make the ridiculous thumbnail headlines I've been talking about more ridiculous.

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Well. They say no news is good news… right?

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Well. They say no news is good news… right?

It has to be a matter of them totally auditing every asset in the game. And until everything has been vetted, no imagery will be presented to the public. Right?

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Well. They say no news is good news… right?

It has to be a matter of them totally auditing every asset in the game. And until everything has been vetted, no imagery will be presented to the public. Right?

That's the insane thing here. I was thinking they could just sign a deal with antireal to license her works so they don't have to do this, but it raises the possibility OTHER artists were stolen from.

How exactly do you verify a given texture is NOT lifted from someone else?

They may have to redraw all the textures just to be sure.

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Sony has said it remains committed to live service video games despite high-profile failures such as Concord, and insisted Marathon will be out before April 2026 despite admitting the recent alpha had seen “varied” feedback. Hermen Hulst, CEO of Sony Interactive Entertainment’s Studio Business Group, was interviewed.

“For Marathon, it’s our goal to release a very bold, very innovative, and deeply engaging title. It’s going to be the first new Bungie title in over a decade. So we’re really excited for that release. We’re monitoring, we’re going through the test cycles. We’re monitoring the closed alpha cycle the team has just gone through. We’re taking all the lessons learned, we’re using the capabilities we’ve built and analytics and user testing to understand how audiences are engaging with the title.

“Some of that feedback, frankly, has been varied. But it’s super useful. That’s why you do this testing. The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we’re going to give the title the optimal chance of success.

“This cycle of test, of iterate, test again, that is such a key component of the live service success, both leading up to launch but also throughout the life of the game. And we’re committed to continuing to leverage our learnings, to maximize engagement and player satisfaction throughout the lifecycle of the title.”

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Sony has said it remains committed to live service video games despite high-profile failures such as Concord, and insisted Marathon will be out before April 2026 despite admitting the recent alpha had seen “varied” feedback. Hermen Hulst, CEO of Sony Interactive Entertainment’s Studio Business Group, was interviewed.

“For Marathon, it’s our goal to release a very bold, very innovative, and deeply engaging title. It’s going to be the first new Bungie title in over a decade. So we’re really excited for that release. We’re monitoring, we’re going through the test cycles. We’re monitoring the closed alpha cycle the team has just gone through. We’re taking all the lessons learned, we’re using the capabilities we’ve built and analytics and user testing to understand how audiences are engaging with the title.

“Some of that feedback, frankly, has been varied. But it’s super useful. That’s why you do this testing. The constant testing, the constant re-validation of assumptions that we just talked about, to me is just so valuable to iterate and to constantly improve the title, so when launch comes, we’re going to give the title the optimal chance of success.

“This cycle of test, of iterate, test again, that is such a key component of the live service success, both leading up to launch but also throughout the life of the game. And we’re committed to continuing to leverage our learnings, to maximize engagement and player satisfaction throughout the lifecycle of the title.”

He's totally right about the importance playtesting in developing any game.

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Spotted by Marathon Bulletin on X (formerly Twitter), Julia Nardin has updated their LinkedIn profile to reveal the new role at Bungie. Nardin started as a Narrative lead in 2019, working on Destiny, and became the narrative director in 2022 for Marathon and Destiny: The Final Shape. In May 2025, Nardin was promoted as the Creative Director for Marathon.

https://insider-gaming.com/marathon-brought-on-a-new-creative-director-last-month/

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- No text -

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https://www.bungie.net/7/en/News/Article/marathon_update

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https://www.bungie.net/7/en/News/Article/marathon_update

A darker tone that delivers on the themes of the original trilogy

So… Electric Sheep Four?

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Bungie using stolen art in Marathon (Destiny)