Destiny on it's way to break pre-order record

by stabbim , Des Moines, IA, USA, Wednesday, August 07, 2013, 14:15 (4468 days ago) @ Cody Miller

I wonder what the record for pre-orders is for a new IP.

Yeah, same here. I even wonder if he's referring to what Activision specifically has seen on their previous new IPs, rather than an all-inclusive world record.

In either case, I suppose Destiny's doing well compared with past new IPs. The list of new IPs which have had both a giant marketing budget like Destiny's, AND the strength of a reputation like Bungie's behind them, is probably pretty short. Actually, if rumours are true, none of the previous contenders would have even met the marketing budget qualification. :)