Ad watchdog looking at No Man's Sky (Gaming)

by CruelLEGACEY , Toronto, Wednesday, September 28, 2016, 13:09 (3076 days ago)

This has the potential to be a significant development with regards to the entire gaming industry:

http://www.gamesindustry.biz/articles/2016-09-28-ad-watchdog-looking-at-no-mans-sky

This line jumped out at me:

"The Reddit user who posted about the ASA's response, AzzerUK, told Eurogamer he was more interested in bringing games marketing in general back down to earth moreso than seeking retribution against No Man's Sky or Hello Games specifically."

I am all for this. We all know games change drastically over the course of development. I doubt any of us would give any developer a hard time for talking about features they are exploring or working on, and then seeing those features cut before release. The problem, as I see it, is when those features are used to sell a game, and then no mention is made of them being cut before release. I'd love to see the industry spend less time marketing games that are still 6-12 months away from release. Let devs get things into a more finalized state before releasing the big marketing campaign begins.